Corporate Identity Design

4 Reasons Why a Strong Brand Should Begin with Corporate Identity

What Is Brand Image?

Brand image or corporate image is the current external perception held by consumers. It is the overall associations and beliefs your customers or potential customers have about your brand and, as an extension, your product or service. Corporate image encompasses the overall impression that consumers have in their mind about your brand from a variety of different sources.

Importance of Corporate Identity

Strong corporate identities are vital to and instrumental in shaping people’s sentiments about your brand and its products or services. In today’s competitive marketplace, it’s vital for organizations of all sizes, missions, and purposes to establish a corporate identity manual, brand style guide, principles, and tone of voice. Here are four reasons why.

1. Cohesiveness. Establishing a consistent corporate brand identity ensures that everyone in the organization represents it the same way every time they interact with clients, stakeholders, and potential customers.
2. Expertise. A company identity helps project your brand as a trustworthy expert in your industry.
3. Reliability. A carefully crafted and cultivated corporate identity helps standardize your brand’s visual presentation across all channels, such as email, social media, etc.
4. Authority. A strong corporate identity sets you apart from the competition and makes your brand readily recognizable through design, communication, and action.

Corporate identity is important because the public’s perception of a company can help build a consumer following, thus contributing to success. It allows the brand to be recognizable to both its target audience and potential customers, which encourages them to select the company over its competitors.